Job Summary / Purpose:

The Marketing Officer will play a key role in developing and executing marketing strategies that effectively promote our products and services. This position requires a creative thinker with strong analytical skills who can drive brand awareness, engage target audiences, and contribute to the overall success of our marketing campaigns. The ideal candidate will possess excellent communication skills and a strong understanding of digital marketing trends and best practices.

Main Duties and Responsibilities

• Assist in the formulation of marketing strategies to enhance brand visibility and drive customer acquisition.
• Collaborate with internal teams to align marketing goals with overall business objectives.
• Plan, create, and implement multi-channel marketing campaigns, including digital, print, and social media.
• Monitor campaign performance and analyse data to measure effectiveness, adjusting strategies as necessary for improved outcomes.
• Develop engaging and persuasive content for various marketing materials, including website content, blogs, newsletters, and social media posts.
• Ensure consistent brand messaging across all communication channels.
• Conduct market research to identify consumer preferences, market trends, and competitive analysis.
• Use insights to inform marketing strategies and identify target audiences.
• Utilize digital marketing tools and platforms, including SEO, SEM, email marketing, and social media advertising, to maximize reach and engagement.
• Manage the company’s social media presence, including content planning and community engagement.
• Assist in planning and organizing promotional events, trade shows, and marketing seminars.
• Coordinate logistics and manage event marketing communications to enhance attendee engagement.
• Work closely with the sales team to support lead generation efforts and ensure a cohesive marketing and sales approach.
• Collaborate with designers and external vendors to produce marketing materials.
• Track and report on key performance metrics, providing insights and recommendations to senior management.
• Maintain marketing analytics to assess performance and inform strategy adjustments.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in a marketing role (2 and above years preferred).
• Strong understanding of digital marketing channels and tools, including social media platforms, SEO, and Google Analytics.
• Excellent written and verbal communication skills, with strong attention to detail.
• Creative mindset with the ability to generate innovative ideas and solutions.
• Proficiency in Microsoft Office Suite and experience with marketing software
• Ability to work independently and collaboratively in a fast-paced environment.

DeadLine : 19/ March/ 2025